BrewDog Brand Extension

This BrewDog design system was created to feel cohesive while working across multiple formats, including a t-shirt, pint glass, four Instagram posts, and a webpage. The octopus shirt design was inspired by the sea life murals at DogTap Columbus, pulling visual elements from the space itself to create a stronger connection to the location. Using the same core illustration across all pieces helps build brand recognition while allowing each item to feel intentional and unique. The mix of physical merchandise and digital content ensures the design reaches customers both in-house and online. Overall, the project highlights how a single concept can be adapted effectively across different platforms without losing its identity.