Branding

Halibut Cove is a small village founded in 1911 as a thriving fishing hub. When the fishing industry declined, the area was largely abandoned until the Tillion family helped revitalize the community and restore its spirit. My design captures the warmth and welcoming character of Halibut Cove while emphasizing its close knit community and strong maritime heritage. The fishing rod forming the letter “V” reflects the village’s deep rooted fishing traditions and diverse marine life, and the waves symbolize its lasting connection to the ocean. In addition to the logo, expanded deliverables including a cohesive social media presence were created to strengthen visibility and celebrate the beauty and history of the community.