The CalArts MFA Costume Design program page lacked visual personality and did not fully reflect the creativity of the discipline, making it less engaging for prospective students. The target audience included applicants interested in hands-on, expressive design programs. The process focused on refining and reorganizing content while drawing inspiration from the costume design workflow, including sketching and mixed media exploration. The final design introduced custom illustrations and textured elements, creating a page that better communicates the program’s creative identity and aligns visually with the practices of the costume design program.