Rebrand

Bell Book & Comic lacked a cohesive brand identity, making it difficult for customers to recognize and navigate both in-store and online experiences. This project was my first time working as part of a team, collaborating with two members, Autumn and Tey. Targeting comic readers and collectors, the process involved analyzing the existing brand’s visual language, customer touchpoints, and usability gaps. The solution included a refreshed logo applied across merchandise for consistency, a redesigned website to improve navigation and product discovery, and a structured Instagram system to unify content. These updates strengthen brand recognition, improve user experience, and create a more cohesive and accessible customer journey.